Booker’s Bourbon

85 years ago today, the five Shapira brothers and their partners opened Heaven Hill Distillery in Bardstown, Kentucky. The Shapira family is still in charge… Read More

Fred Noe became Jim Beam’s seventh master distiller in 2007 when his father, the legendary Booker Noe, retired. 13 years later, he’s getting closer to… Read More

As parts of the world begin to reopen following lockdowns to prevent the spread of the Covid-19 coronavirus, bars are likely to be among the… Read More

While some entrepreneurs are trying to cash in on the Bourbon boom by starting new whiskey brands, others are looking to history for heritage brands… Read More

It’s St. Patrick’s Day weekend, and while we cover Irish Whiskey all year-round, it’s worth paying special attention to the fastest-growing segment of the whisky… Read More

The controversy over Beam Suntory’s sudden decision to change its plans for a Booker’s Bourbon price hike during the New Year’s holiday weekend left both… Read More

January 3, 2017 – Less than 24 hours after confirming plans to roll back its scheduled price increase for Booker’s Bourbon, Beam Suntory is now… Read More

January 2, 2017 – Three weeks after announcing plans for a 66 percent increase in the price of Booker’s Bourbon in 2017, Beam Suntory has… Read More

The founders of Baltimore’s Sagamore Spirits could have chosen to buy a distillery anywhere they wanted to, but they wanted to help revive Baltimore’s heritage… Read More