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This Week on WhiskyCast

Highland Park Valkyrie photographed at Denmark's Ravnsborg Castle. Photo ©2017, Mark Gillespie/CaskStrength Media.This week, we’re in Copenhagen, Denmark for the launch of Highland Park’s new Valkyrie single malt and new packaging for its core range that doubles down on the Orkney distillery’s Viking heritage. The Vikings ruled Scotland’s Orkney Islands for around 800 years, and one out of three Orcadians today can still trace some of their lineage back to the Vikings. It’s been ten years since Highland Park started embracing that lineage, and we’ll discuss the thought processes behind a brand makeover with Highland Park’s Jason Craig and Danish designer Jim Lyngvild, who created Valkyrie’s unique look – and traces his own Viking heritage back to one of Orkney’s early rulers. We’ll also discuss the process of creating a new whisky from scratch with Highland Park’s lead whisky maker, Gordon Motion.

In the news, Scotch Whisky exports rose in 2015 on stronger sales overseas following the Brexit-induced freefall of the British pound. Environmental activists and the whisky industry are both criticizing a Scottish Government plan that could open up Scotland to fracking for shale gas with possible environmental impacts. Louisville now has its own official “Bourbon District” along Main Street’s Whiskey Row, and a Speyside cooper set a new world record this weekend during the Spirit of Speyside Festival.

 


WhiskyCast pioneered the genre of whisky-focused podcasts, and we’re still going strong in our 12th year! The very first episode of WhiskyCast hit the web on November 12, 2005, and since then, we’ve produced hundreds of hours of original audio and video content for whisky lovers like you around the world. Our community spans at least 150 different countries, and we’ve done stories on whiskies made in the far north of Scandinavia all the way to the tips of South Africa and Australia – and everywhere in between. We’ve met many of you at whisky festivals and while visiting distilleries, and hope to meet many more of you over time.

We’d also like to thank our many sponsors over the years, both present and past. Without their support, WhiskyCast would have faded into the mist years ago. Thanks to them, we’ve been able to continue growing and producing new content for you each week, while still maintaining our standards for quality, fairness, and ethical reporting on whisky. By the way, if you’re interested in reaching a global audience of committed whisky lovers, please get in touch with us to discuss advertising opportunities on WhiskyCast!

Slainte!

The WhiskyCast Team


Whisky Photo of the Week

 

This week, we’re featuring another video clip. This is the kiln at Highland Park Distillery on Orkney, where they use local peat from the Hobbister Moor to add an extra bit of flavor to their malted barley. This week’s WhiskyCast will come from Copenhagen, where Highland Park is adding something else to its range of whiskies. To get the details, though…you’ll have to listen this weekend!

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