Booker’s Bourbon

Jim Beam’s Fred Noe: Stuck at Home and Planning a Farewell Tour (Episode 825: June 28, 2020)

Fred Noe became Jim Beam’s seventh master distiller in 2007 when his father, the legendary Booker Noe, retired. 13 years...

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Whisky Bars in a Post-Pandemic World (Episode 819: May 17, 2020)

As parts of the world begin to reopen following lockdowns to prevent the spread of the Covid-19 coronavirus, bars are...

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Reviving the Historic Chicken Cock Whiskey Brand (Episode 745: December 16, 2018)

While some entrepreneurs are trying to cash in on the Bourbon boom by starting new whiskey brands, others are looking...

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Waiting for Waterford’s Whiskey (Episode 685: March 18, 2018)

It’s St. Patrick’s Day weekend, and while we cover Irish Whiskey all year-round, it’s worth paying special attention to the...

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How Retailers Price Whiskies (Episode 623: January 8, 2017)

The controversy over Beam Suntory’s sudden decision to change its plans for a Booker’s Bourbon price hike during the New...

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Beam Backtracks After Booker’s Boo-Boo

January 3, 2017 – Less than 24 hours after confirming plans to roll back its scheduled price increase for Booker’s...

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Beam Suntory Changes Plans for Booker’s Bourbon Price Hike

January 2, 2017 – Three weeks after announcing plans for a 66 percent increase in the price of Booker’s Bourbon...

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Episode 621: December 25, 2016

The founders of Baltimore’s Sagamore Spirits could have chosen to buy a distillery anywhere they wanted to, but they wanted...

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