Jim Beam has entered the “white whiskey” category popular with bartenders by launching “Jacob’s Ghost”, named in honor of Jacob (Boehm) Beam, the Beam family’s founding distiller.

Unlike other white whiskeys, which are primarily “new make” spirit straight off the still with minimal aging in wood, Jacob’s Ghost is matured for a year in new charred oak barrels, then filtered to remove the color while leaving the taste of slightly more mature whiskey intact.

Jacob’s Ghost is available throughout the U.S., and is bottled at 40% ABV with a suggested retail price of $21.99.

For more on Jacob’s Ghost, listen to the WhiskyCast interview with Beam R&D executive Mary Kay Bolles in Episode 412.

Links: Jim Beam