Maker's Mark Chief Operating Officer Rob Samuels explains the distillery';s decision to reduce its bottling strength during an interview on February 13, 2013. Photo © 2013 by Mark Gillespie.

You have an iconic brand, but not enough supply to meet growing global demand…so you make one change in the product to increase supply, and all hell breaks loose! That’s the situation Rob Samuels of Maker’s Mark found himself in this week after announcing that the Bourbon his family has produced for more than 50 years would be lowered from 45% ABV to 42%. With media outlets from all over the world calling him for interviews, Rob sat down to talk with us this week about the reasons for the change, and why most people shouldn’t notice any difference. In the news, we mourn the passing of Truman Cox, get the first word on an all-new Bourbon from Jim Beam, and discover a new use for whisky glasses.



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