Stories
Whisky is a passion to explore. From the history of the spirit to the evolution of the industry, the story of whisky helps fuel that passion. Often, it’s easy to forget that whisky is also a global multibillion dollar industry. The stories of whisky — from news and new releases to in-depth inquires and what goes on behind the label — blend together to help us appreciate the spirit of whisky.
Jim Beam Launches Jacob’s Ghost White Whiskey
Jim Beam has entered the “white whiskey” category popular with bartenders by launching “Jacob’s Ghost”, named in honor of Jacob (Boehm) Beam, the Beam family’s founding distiller.
Unlike other white whiskeys, which are primarily “new make” spirit straight off the still with minimal aging in wood, Jacob’s Ghost is matured for a year in new charred oak barrels, then filtered to remove the color while leaving the taste of slightly more mature whiskey intact.
Jacob’s Ghost is available throughout the U.S., and is bottled at 40% ABV with a suggested retail price of $21.99.
For more on Jacob’s Ghost, listen to the WhiskyCast interview with Beam R&D executive Mary Kay Bolles in Episode 412.
Links: Jim Beam
Presenting Brand Partners
