Stories
Whisky is a passion to explore. From the history of the spirit to the evolution of the industry, the story of whisky helps fuel that passion. Often, it’s easy to forget that whisky is also a global multibillion dollar industry. The stories of whisky — from news and new releases to in-depth inquires and what goes on behind the label — blend together to help us appreciate the spirit of whisky.
Edrington To Sell Noble Oak Bourbon
Six years after launching the Noble Oak Bourbon brand, Edrington has agreed to sell the brand to A21 Wine & Spirits for an undisclosed amount. Edrington launched the brand in 2018 for the U.S. market as a way to enter the premium Bourbon category.
Noble Oak started with a “double oaked” Bourbon finished in Sherry casks, and later added a Rye Whiskey to the portfolio, using whiskey sourced from MGP for both expressions. The move is expected to cement Wyoming Whiskey as Edrington’s flagship U.S. whiskey brand.
The brand made its reputation by pledging to plant a tree for every bottle sold, and has accounted for more than 1.2 million plantings in reforestation projects nationwide.
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