Stories
Whisky is a passion to explore. From the history of the spirit to the evolution of the industry, the story of whisky helps fuel that passion. Often, it’s easy to forget that whisky is also a global multibillion dollar industry. The stories of whisky — from news and new releases to in-depth inquires and what goes on behind the label — blend together to help us appreciate the spirit of whisky.
The Macallan Releases Complete 1824 Series Range
April 30, 2013 – After six months of exclusivity in the UK market, The Macallan’s new no-age statement range of single malts is being released in markets around the world.
The Macallan Gold was introduced last fall in the UK as the first malt in the range, which will use the natural colors of the whiskies to define their character. The remaining malts in the range include Amber, Sienna, and Ruby, and will be rolled out in Europe, Canada, Latin America and Africa.
In a news release, The Macallan whisky maker Bob Dalgarno outlined his goal for the range, which will use sherry cask-matured Macallan malts:
“Using colour to drive and define a whisky differs dramatically from the conventional age approach, allowing us to explore different casks and take a more flexible approach to our stock. We have been able to work creatively with the full range of matured stock available, rather than working to a pre-determined character based on age. For me, the key thought in this range is that a great single malt doesn’t need to be 30 years old to taste like a 30 year old.”
The 1824 Series is different from The Macallan’s 1824 Collection, which is a range of single malts exclusively available in the travel retail market. Plans are to continue making the current age-statement Sherry Oak and Fine Oak ranges available in the U.S. and key Asian markets for the foreseeable future.
Links: The Macallan
Presenting Brand Partners
