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Whisky is a passion to explore. From the history of the spirit to the evolution of the industry, the story of whisky helps fuel that passion. Often, it’s easy to forget that whisky is also a global multibillion dollar industry. The stories of whisky — from news and new releases to in-depth inquires and what goes on behind the label — blend together to help us appreciate the spirit of whisky.
SWA Shuffles Leadership Ahead of CEO Change
December 13, 2013 – With David Frost just weeks away from taking over as chief executive of the Scotch Whisky Association, the trade group is shuffling senior executives ahead of the change.
Campbell Evans moves from heading the group’s government affairs and communications department to replace Peter Wilkinson as director of international affairs. Wilkinson is retiring after 23 years with the SWA. Deputy international affairs director David Williamson will take over Evans’ role heading government affairs and communications. He previously worked under Evans as the Association’s communications manager and principal spokesman. The changes take effect January 2, 2014 when Frost becomes the SWA’s chief executive.
Earlier this week, the SWA announced plans for a £500,000 ($817,500) program over the next five years to provide grants for local programs targeting alcohol abuse in Scotland.
Links: Scotch Whisky Association
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