Scotch Whisky Association Shakes Up Executive Team

January 8, 2015 – The Scotch Whisky Association is looking for a new executive to head up the trade group’s global lobbying and export promotion work. The new Global Affairs Director will be based at the association’s new office to be opened in London later this year after the UK’s general elections.

In a news release, SWA Chief Executive David Frost said the new executive will lead staff in London and Edinburgh to open up more markets for Scotch Whisky. “We believe that a permanent London presence will enhance our ability to engage effectively and build relationships both with the UK Government and with other governments and bodies represented there,” he said. The association will soon begin recruiting staff with international relations and public affairs experience for the London office. 

The announcement comes as Frost announced the departures of two longtime SWA executives who had been responsible for managing global affairs. European Affairs Director Nick Soper left the association in November, while current International Affairs Director Campbell Evans will step down later this year – likely after the new executive comes on board. Frost paid tribute to both men for their service to the industry. Soper’s portfolio included working with European Union officials in Brussels, while Evans also oversaw the association’s media relations work at times in addition to working on international issues such as counterfeiting and trademark protection.

Links: Scotch Whisky Association