May 9, 2013 – Whyte & Mackay’s Jura single malt whiskies are getting a new package design, along with names for each of the expressions in the range. The new boxes will feature images of the Isle of Jura, along with a half-outline of the Jura bottle — when lined up properly on a retail shelf, the outlines on adjacent boxes will form a complete outline of the Jura bottle design.
In addition, the three age-statement Juras in the range have also been given unique names to go alongside the existing Jura Prophecy and Jura Superstition expressions. The Jura 10-year-old will be known as the Jura Origin, the 12-year-old will be called Jura Elixir, and the 16-year-old version has been named Jura Diurachs’ Own. Diurach (pronounced “Jurr-ach”) is the Gaelic word for the people of Jura.
The announcement comes as Jura celebrates the 50th anniversary of the distillery’s revival in 1963, with special events planned for the Jura Whisky Festival on May 29 and 30. The Festival will include a preview tasting of the upcoming Jura 40-year-old single malt to be released in the near future.