February 9, 2015 – With Lunar New Year celebrations underway in many parts of the world, Johnnie Walker is releasing its second in a series of special Blue Label bottles for collectors. Johnnie Walker Blue Label Year of the Ram comes in a special ceramic decanter with etched artwork featuring three rams, in what the brand describes as a “traditional reference to the Book of Changes signifying a New Year of great fortune.”
In a news release, Diageo North America Scotch Whisky Director Brian Cox described the release as a blend of the best of Chinese ceramic artwork with the finest of Scotch whiskies. “The Lunar Year is an incredibly exciting and significant holiday in the Chinese tradition. We are proud to honor it with our finest blend—Johnnie Walker Blue Label—so that people can enjoy the Lunar New Year responsibly and with quality.”
The special edition will be available throughout the US, with a recommended retail price of $258. Separate special gift packs for Johnnie Walker XR, Black Label, Gold Label Reserve, Platinum, and Blue Label will be available in the Asia-Pacific region.
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