Stories
Whisky is a passion to explore. From the history of the spirit to the evolution of the industry, the story of whisky helps fuel that passion. Often, it’s easy to forget that whisky is also a global multibillion dollar industry. The stories of whisky — from news and new releases to in-depth inquires and what goes on behind the label — blend together to help us appreciate the spirit of whisky.
Jameson Adds “Bottle Your Own” Feature in Dublin & Midleton
March 12, 2015 – Irish Distillers is adding a new “bottle your own” feature at its visitors centers in Dublin and Midleton, just in time for St. Patrick’s Day. Visitors to the Old Jameson Distillery in Dublin and the Jameson Experience at the Old Midleton Distillery will be able to fill their own bottle of an exclusive Jameson Irish Whiskey straight from the barrel.
Jameson Select Reserve Cask Strength Black Barrel is a new expression produced just for the two visitors centers, and is based on the Select Reserve Black Barrel introduced several years ago. The whiskey is blended from single pot still whiskey and a small batch grain whiskey distilled at Midleton Distillery in County Cork, and is only produced once a year. While the retail version is bottled at 40% ABV, the “bottle your own” version’s strength will depend upon the individual cask being emptied. Visitors will fill out individual labels for their bottles with the ABV, cask number, date, and their name – along with entering the data in the center’s ledger. The price for the unique 70l bottles is €100 ($106 USD).
Links: Jameson
Presenting Brand Partners
