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Irish Distillers To Amp Up Powers & Paddy With New Releases
September 2, 2013 – Powers Irish Whiskey, often thought of as “the Irish whiskey the Irish drink,” is getting a new addition to the range with its second single pot still release. As first reported on WhiskyCast earlier this year during an interview with Powers ambassador and family member John Ryan, Powers Signature Release had a sneak preview during WhiskyFest Chicago in April. It is the second single pot still release for Powers in recent years, along with the Powers John’s Lane release two years ago.
In addition, Powers Gold Label will also get a new format with a higher ABV level (43.2%), along with a new label design coordinated with Signature Release and the other whiskies in the Powers range. Signature Release and the new Gold Label will be available in the US and Ireland starting this month. The announcement follows last week’s release of Paddy Centenary from Irish Distillers to celebrate that brand’s 100th anniversary.
Powers was created by the Power family at the John’s Lane Distillery in Dublin, but when the family merged its company with Ireland’s other family-owned distilleries in 1965 to form Irish Distillers, the decision was made to focus on Jameson as the new company’s main export brand. Powers remained largely a domestic brand with limited exports over the years, and became one of the leading whiskey brands in Ireland. As with all of the Irish Distillers whiskies, Powers is distilled at the Midleton Distillery in County Cork, Ireland.
Links: Powers | Irish Distillers
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