In Depth with Michter’s President Joe Magliocco

Joe Magliocco didn’t found Michter’s Whiskey…but he is the modern-day father of the brand. Magliocco uncovered the lapsed trademark for Michter’s nearly 30 years ago that led to the brand’s revival. He’ll join us on this week’s WhiskyCast In-Depth to discuss everything from the history of Michter’s to today’s concerns over tariffs and overproduction. In the news, the European Union has joined the trade war with the U.S., and will impose a 50% tariff on Bourbon and other American whiskies April 1. The U.S. has responded with a threat from President Donald Trump to tax European spirits and wines at 200%, and spirits producers on both sides of the Atlantic are concerned. We’ll have the details, along with the story of a New Jersey man’s unusual find along the beach — 11 bottles of Prohibition-era whiskey. 

Episode 1100: March 16, 2025

Links: Michter’s | Spirits Europe | Lofted Spirits | Distill Ventures | Highland Park | American Craft Spirits Association | Yellowstone Bourbon | Wolfburn Distillery | Kavalan | Virginia Distillery Co. | 15 Stars Bourbon | Men’s Journal | Compass Box | Two Stacks | Canadian Whisky.org

Image courtesy Michter’s.