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Whisky is a passion to explore. From the history of the spirit to the evolution of the industry, the story of whisky helps fuel that passion. Often, it’s easy to forget that whisky is also a global multibillion dollar industry. The stories of whisky — from news and new releases to in-depth inquires and what goes on behind the label — blend together to help us appreciate the spirit of whisky.
Gordon & MacPhail Plans Benromach Expansion
June 11, 2013 – Speyside’s smallest distillery is to undergo a major expansion, including a 50% increase in its work force. The hiring process at Gordon & MacPhail’s Benromach Distillery in Forres will be easier than it sounds, though…since only one person will be needed to accomplish that 50% increase.
The distillery currently operates with a staff of two, Keith Cruickshank and Mike Ross, and a third distiller will be hired to help double production. Two new maturation warehouses will be built at the distillery, and Gordon & MacPhail will also hire Benromach’s first brand manager to handle marketing responsibilities at company headquarters in Elgin. In a news release, Gordon & MacPhail managing director Michael Urquhart said the family-owned company plans a seven-figure investment in Benromach.
“It’s been a huge success and we know we will need to increase production if we are to meet demand in the future. Whisky production is a business that needs vision and long term planning and this is a sign of the confidence we have in the Benromach brand.”
During an interview with WhiskyCast’s Mark Gillespie last month in Episode 425, Urquhart cited Benromach’s 40% increase in worldwide sales during 2012, as well as projections for continued growth. Benromach expressions are currently available in 40 countries around the world.
2013 marks the 15th anniversary of the distillery’s re-opening in 1998, after a 5-year refitting and renovation project following Gordon & MacPhail’s acqusition of Benromach in 1993.
Links: Benromach | Gordon & MacPhail
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