This Monday marks the 20th anniversary of the fire that destroyed Heaven Hill’s distillery and 90,000 barrels of whiskey in Bardstown, Kentucky. Not a single employee lost their job after the fire, even though it took the family-owned company several years to resume full production at the Bernheim Distillery in Louisville. Then as now, Max Shapira was president of Heaven Hill, and even though three members of the Shapira family’s next generation are in senior management roles at Heaven Hill, he’s not ready to step aside and let them run the company just yet. We’ll talk with Max Shapira about the fire, managing a family-owned business, and planning for future whiskey demand on this week’s WhiskyCast In-Depth.
We have plenty of new whiskies to talk about this week, along with millions of dollars in new investment to expand whisky production in Scotland and Kentucky. The annual search to find rare bottles of Pappy Van Winkle is underway, along with Bruichladdich’s biggest batch of new single malts in several years. Highland Park is playing with fire, Midleton’s Brian Nation is putting his own stamp on the annual release of Midleton Very Rare, and Corby’s Don Livermore dug deep into his warehouse to come up with vintage Scotch Whisky for a new Wiser’s release that links Scotland and Canada. We’ll also look at how one member of the World Series champion Chicago Cubs chose to celebrate the team’s victory this week with gifts for his teammates.
Links: Heaven Hill | The Times | Diageo | National Museum of Scotland | Chivas Brothers | Beam Suntory | Old Rip Van Winkle | Bowmore | The Balvenie | Highland Park | Bruichladdich | Midleton Very Rare | Teeling Whiskey Company | Wiser’s | BC Liquor Stores | anCnoc | Johnnie Walker | Scapa