Stories
Whisky is a passion to explore. From the history of the spirit to the evolution of the industry, the story of whisky helps fuel that passion. Often, it’s easy to forget that whisky is also a global multibillion dollar industry. The stories of whisky — from news and new releases to in-depth inquires and what goes on behind the label — blend together to help us appreciate the spirit of whisky.
Early Times Releases Camouflage Edition for Hunters
September 10, 2013 – With hunting season coming soon, sportsmen (and women) are getting a different choice of camouflage gear for their drams. Early Times Kentucky Whisky is releasing a special Hunter’s Edition bottle covered in camouflage, giving hunters an option other than stainless steel flasks that can reflect sunlight and scare off one’s prey.
Early Times came up with the idea as a way to celebrate the American tradition of hunting, according to Therese McGuire, brand manager for the Brown-Forman brand. The 750 ml bottles will be available starting this month throughout the U.S., with a suggested retail price of $11.99.
Links: Early Times