Diageo’s George Dickel Tennessee Whiskey has teamed up with the producers of reality shows “Deadliest Catch” and “Ice Road Truckers” for a reality series to be shown on the subscription-based online video service Hulu.com.
“Raising the Bar” will feature six teams of craftsmen from the Kansas City area trying to build unique bars, with the projects ranging from a bar crafted from thousands of metal washers to one using the front end of a vintage car. The goal is to build a bar ready to pour a shot of George Dickel in eight hours or less.
The series is produced by Original Productions, and hosted by Diageo Master of Whiskey Gerry Graham and former Cincinnati Reds pitcher turned radio talk show host Rob Dibble.
Links: Diageo | George Dickel
