Stories
Whisky is a passion to explore. From the history of the spirit to the evolution of the industry, the story of whisky helps fuel that passion. Often, it’s easy to forget that whisky is also a global multibillion dollar industry. The stories of whisky — from news and new releases to in-depth inquires and what goes on behind the label — blend together to help us appreciate the spirit of whisky.
Chivas CEO To Swap Jobs With Pernod Ricard Colleague
Chivas Brothers Chairman and CEO Christian Porta is returning to Paris this July in a job swap with Laurent Lacassagne, his counterpart at Pernod Ricard Europe.
Porta has led the Chivas Brothers unit since 2004, while Lacassagne has been in his current role since 2008. Porta will report to Pernod Ricard Deputy CEO Alexandre Ricard, while Lacassagne will report to Thierry Billot, managing director of brands. Lacassagne will be based in London.
Chivas Brothers manages all of Pernod Ricard’s Scotch Whisky and gin production operations, along with global marketing for those brands. Pernod Ricard Europe is responsible for regional sales and regional marketing efforts in Europe.
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