Never Say Die Bourbon: A Whiskey with a Back Story

The stories behind the whiskies we drink are almost as enjoyable as the whiskies, and the story behind Never Say Die Bourbon is an intriguing one. There’s a near-death experience, followed by success on horse racing’s grandest stage, and a side story linking it to the founding of The Beatles. Never Say Die co-founder Brian Luftman joins us to share that story on this week’s WhiskyCast. In the news, Chivas Brothers workers approve a new contract, Kentucky Bourbon distillers set more records, and the deadline to avoid European import tariffs on American whiskey is getting closer.

Links: Never Say Die Bourbon | Chivas Brothers | Unite | GMB Scotland | Pernod Ricard | Kentucky Distillers Association | Campari | Teeling Whiskey Company | Old Forester | Milam & Greene | A. Smith Bowman Distillery | Talisker | The Whisky Exchange | Midleton Very Rare | Scottish Government Whisky Emissions Study

Photo courtesy Ninth House/Never Say Die Bourbon.