February 7, 2014 – With St. Patrick’s Day just six weeks away, Jameson has unveiled the fourth in its series of limited edition St. Patrick’s Day bottles. Irish illustrator Dermot Flynn used the culture of Dublin to create the label design, which will be featured on Jameson bottles to be available in travel retail and key global markets for a limited time.
Flynn’s illustration features the legendary Dublin pub, The Stag’s Head, along with some of the city’s historical figures and notable slang. In a news release, Jameson Global Brand Director Daniel Lundberg said the whiskey’s historical ties to Dublin are part of its “intrinsic Irish character.”
“Jameson embodies the down-to-earth character of Dubliners so with this new limited edition, we wanted to bring that to life and celebrate the great city which inspired John Jameson to make his now iconic whiskey for the first time over 230 years ago. The new bottle design has been very well-received by our customers around the world resulting in more markets than ever selling this year’s edition, so we’re hopeful that Irish whiskey fans around the world will love it too and make it a part of their special St Patrick’s Day celebrations, wherever they may be.”
The St. Patrick’s Day bottle will be available at the Old Jameson Distillery in Dublin, which will again be the home this year for the Jameson Global Broadcast on March 17 featuring broadcasters from radio stations around the world doing their shows from the distillery.
The announcement comes as Irish Whiskey continues to grow in global sales. Irish Whiskeys were the fastest-growing sector of the US whisky market during 2013, according to data released this week by the Distilled Spirits Council of the United States. In addition, the Irish Spirits Association projected this week that exports will double between now and 2020, from 6.2 million cases in 2013 to more than 12 million cases by 2020.