August 1, 2013 – Capital Brands, the Clearwater, Florida-based bottler of Jailer’s Tennessee Whiskey and Breakout Rye, has gone under, according to an article posted by whiskey writer Fred Minnick today. Minnick cites the company’s key brand ambassador and whiskey consultant/master distiller, Dave Scheurich, as saying the company “outran its financial backing.” Scheurich, formerly the general manager at Woodford Reserve before retiring at the end of 2010, called the situation “extremely disappointing”.
Capital was formed by a group of veteran spirits industry executives with a goal of building a distillery in Pulaski, Tennessee, but was sourcing its stock for Jailer’s from an undisclosed Tennessee distillery (either Jack Daniel’s or George Dickel, but Scheurich and the company have said contracts prevented them from disclosing the source). It’s not known whether the Jailer’s, Breakout, and Forbidden Secret American Whiskey Cream liqueur brands will be sold to another company.
WhiskyCast has reached out to Capital Brands as well as Price Adams, the company’s media contact at Nuffer, Smith, Tucker, Inc. in San Diego for more information. This story will be updated as more details become available.
Links: Capital Brands