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Beam has agreed to sell several of its minor Canadian whisky and vodka brands to St. Louis-based Luxco, for $65 million. Beam intends to focus on its premium spirits brands and several brands recently acquired since the breakup of Fortune Brands into three separate companies a year ago.
The deal includes the Lord Calvert and Canada House Canadian whisky brands, along with the Bellows blended whiskey and Bourbon lines. The Calvert and Bellows names are also used on gin, vodka, and other spirits. Beam will continue to produce and bottle the brands through the end of 2012.
Luxco’s brands include Rebel Yell Bourbon Whiskey.
Editor’s note: This letter came from Dave Broom, who was the editor of the Scotch Whisky Review at the time of its original publication in January 2008. We post it here as part of the historical record.
Thanks for allowing the SWR to make use of space on your website. We figured that your readers would be interested in the fast-developing ‘Mutter Bowmore’ saga.