April 28, 2014 – Wild Turkey is supporting Kentucky Derby jockey Rosie Napravnik, who’s hoping to become the first woman to win the Derby. The brand has created a special cocktail in her honor, and is also raising money for the Old Friends Thoroughbred Retirement Center with a social media campaign around the hashtag #RideWithRosie. The donation starts at $10,o00, and the first 10,000 tweets with the hashtag to @WildTurkey until post time on Derby Day will generate a dollar for each tweet. If Rosie’s horse wins the Derby, Wild Turkey will double the overall donation up to $40,000.
The cocktail is a variation on the classic Mint Julep:
2 ounces Wild Turkey 81
1 ounce Wild Turkey American Honey
1.5 ounces of lemon juice
Slap mint sprigs in the palm of your hand to release oils. Tear them into pieces and add to a shaker filled with all other ingredients and ice cubes. Shake vigorously. Pour over crushed ice and garnish with a sprig of mint.