In the last episode, I had hints about changes at Highland Park. Now, we get the complete details, courtesy of Highland Park global controller Jason Craig. Craig’s had the bottle and label redesigned, changed the marketing and branding, but is going by one philosophy: “Thou shalt not touch the whisky…the whisky is good.” In the news, will whisky lovers pay $150 for a very special American rye whiskey, Springbank gets a new distillery manager, and Whyte and Mackay makes more changes at Isle of Jura. Again, the whisky itself is sacred, but the additions are a new lodge at the distillery, a whisky school, and a redesigned website. I’ll also answer a listener question about whether crystal decanters are safe to use.
Links: Highland Park | Heaven Hill | Springbank | Isle of Jura | Glencairn Crystal Studio