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Whisky is a passion to explore. From the history of the spirit to the evolution of the industry, the story of whisky helps fuel that passion. Often, it’s easy to forget that whisky is also a global multibillion dollar industry. The stories of whisky — from news and new releases to in-depth inquires and what goes on behind the label — blend together to help us appreciate the spirit of whisky.

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Golden Ticket for High Rollers in Monaco

August 14, 2013 – Willy Wonka’s “golden tickets” promised chocolate lovers a peek inside the Wonka candy factory in the movies, but whisky lovers with enough money won’t have to corner the market on chocolate bars to get a “golden ticket” for a whisky event making its debut this fall in Monaco. It’ll only take €5,000 ($6,630 USD) to get one of the 50 tickets for La Maison d”Ecosse’s Monte Carlo Whisky Conference.

The conference is billed as an event for investors, collectors, and connoisseurs, and is being led by veteran whisky writer and consultant Charles MacLean. The other panelists include Glenmorangie’s Dr. Bill Lumsden, Richard Paterson of Whyte & Mackay, Sam Simmons of The Balvenie, Ronnie Cox of The Glenrothes, and David Robertson of The Whisky Trading Company, and a Harper’s article on the event cites the collected value of the whiskies to be poured at around €500,000 .

The conference will be held from November 29-December 1, and will include an auction of rare whiskies by Bonhams.

Links: The Monte Carlo Whisky Conference