Each week, we bring you the latest whisky news on WhiskyCast, but a lot can happen during the week. Now, you can keep up with whisky news as it happens here on WhiskyCast.com!
February 24, 2014 – The first two whiskies in Diageo’s new Orphan Barrel range are still a few weeks away from retailers, but the third release in the series was officially announced during a tasting for media, retailers, and bartenders today in New York City. Rhetoric Kentucky Straight Bourbon is a 20-year-old whiskey from the Bernheim Distillery in Louisville, and will go on sale in May alongside Barterhouse and Old Blowhard Bourbons.
Rhetoric has a similar history to Barterhouse, also a 20-year-old whiskey from Bernheim matured in the warehouses at Stitzel-Weller Distillery. However, Diageo’s Ewan Morgan told WhiskyCast’s Mark Gillespie that it will have a completely different taste profile. The casks for Rhetoric were matured on a lower level of the warehouse than those used in Barterhouse, and that gives the whiskey a softer and creamier taste, according to Morgan. Rhetoric will be bottled at 45% ABV (90 proof).
Pricing for Rhetoric was not announced, and the whiskey was not poured during the New York City event. However, we have learned that Rhetoric will likely be an annual release, since there are enough casks maturing at Stitzel-Weller that will be available to use for Rhetoric as they turn 20 years old.
Mark Gillespie’s tasting notes will be posted here at WhiskyCast.com when samples are made available.
February 22, 2014 – Mackmyra started the boom in Swedish whisky distilling when eight whisky lovers decided to build their own distillery during a hot tub party in 1998, and distilled their first spirit a year later. Since then, more than a dozen Swedish distilleries are either in production or in the planning stages, while Mackmyra’s single malts were being exported to North America, Europe, and other Scandinavian countries.
However, lagging sales have caught up with the Swedish pioneer and forced the layoffs of 15 employees. The Local reports the layoffs represent about a third of Mackmyra’s staff, and a company spokeswoman told WhiskyCast via email that 30 employees will keep their jobs in the wake of budget cuts. The Local’s report put Mackmyra’s losses for 2013 at 25 million kronor ($3.83 million USD), up from 5 million in 2012, and cited managing director Magnus Dandanell’s plans to refocus the company’s sales on Sweden and Germany. More details on the company’s plans for Europe and North America are expected this coming week, but look for exports to be wound down in North America as existing stocks are depleted.
Mackmyra is currently working on new releases, with a finished single malt using casks from an undisclosed European wine expected to be released this spring.
This story will be updated as more details are available.
February 20, 2014 – Beam Inc. shareholders will vote March 25 on whether to accept Suntory’s $16 billion offer for all outstanding shares of the largest US-based drinks company. Shareholders will receive $83.50 per share in the deal, which has already been approved by directors of both companies. Suntory will pay $13.6 billion in cash and assume Beam’s outstanding debt. Assuming all regulatory approvals are received, the deal will close in April and create the world’s third-largest spirits company.
Beam’s largest shareholder, activist investor William Ackman and his Pershing Square hedge fund, has already started locking in his profits from the deal. Pershing Square’s latest filing with the Securities & Exchange Commission shows the hedge fund has sold 1,850,000 shares of Beam this month for an average price of $83.27 per share, bringing in around $154 million. Ackman’s firm now holds about 7.1% of Beam’s outstanding shares, down from 8.3% on January 31 and approximately 13% when the Suntory deal was announced on January 13. Ackman was largely responsible for pressuring Fortune Brands to break up into three separate companies in 2011, with Beam Inc. becoming a standalone spirits company.
However, one issue Beam had hoped to resolve before the sale will become Suntory’s responsibility. A New York federal judge has rejected Beam’s motion to dismiss a $100 million lawsuit filed last March by Sidney Frank Importing Company. The suit charges Beam broke its contract with Sidney Frank to supply bulk whiskey from Ireland’s Cooley Distillery for use in Sidney Frank’s Michael Collins Irish Whiskey. Beam inherited the contract when it acquired Cooley at the end of 2011, but decided to stop selling bulk whiskey to independent bottlers in order to make more whiskey available for Kilbeggan and the other former Cooley brands included in the sale.
At the time, Beam executives said they would continue to supply whiskey to customers with long-term contracts. Sidney Frank claims it had one of those contracts, but the judge rejected Beam’s claim that there was no contract in place after December 31, 2007. The judge also allowed Sidney Frank’s claim that Beam illegally interfered with its business by telling distributors that the Michael Collins brand would be going away. Beam spokesmen told Law360.com that the company will continue to fight what they called a “baseless lawsuit. In a news release issued February 25, Sidney Frank CEO Lee Einsidler praised the judge’s ruling.
“We are pleased by the Court’s ruling although not surprised, as the facts are known and they will speak loudly for themselves. The fact that the Court ruled completely and entirely in our favor on all three causes of action clearly shows that, given our day in Court, we will establish that our long-term contract with Cooley Distillery was in full force and effect, and that Beam wrongfully terminated the contract by unilaterally cutting off the whiskey supply at the source.”
No trial date has been set.
Editor’s note: The original story was updated with comment from Sidney Frank Importing Company CEO Lee Einsidler.
February 19, 2014 – In another sign that the world’s largest spirits producer is speeding up its internal decision-making process, Diageo announced plans today to invest $2 million (USD) to renovate and expand the existing Bulleit Experience located at Louisville’s Stitzel-Weller Distillery. The Bulleit brand home opened in 2011, and has been used exclusively for training events, but at the time, Bulleit founder Tom Bulleit acknowledged the potential for opening it to the public as a visitor attraction and becoming part of the Kentucky Bourbon Trail.
In a news release, Diageo executives were vague about the plans for the project, but said it will include a display on Stitzel-Weller’s heritage with artifacts from the distillery, a whiskey education section, as well as “an homage to the people, land and water of Kentucky; and a celebration of the heritage, brands and people behind Diageo’s award-winning collection of American whiskeys.” Diageo spokeswoman Alix Dunn was unable to provide more specifics today. She indicated that company executives had just approved the overall project, and the news release was sent out because the company would be applying for building permits soon. The first phase of the project is expected to be complete in time for the Kentucky Derby in May, with the Visitor Center, a welcome center, and a gift shop to be completed this summer.
In addition to Bulleit, the new visitors center will also showcase the newly-unveiled Orphan Barrel range of whiskies. In the last episode of WhiskyCast, Diageo’s Ewan Morgan referred to Orphan Barrel as one of the fastest-moving projects the company has taken on. When asked during that interview about plans for reopening Stitzel-Weller, Morgan said there was “no news to announce” at the time.
Much attention has been focused on Stitzel-Weller’s future in the past year after reports that Diageo was putting together a plan to reopen the distillery, which closed in 1992 when United Distillers moved its Bourbon production from Stitzel-Weller and the old Bernheim Distillery in downtown Louisville to the current Bernheim Distillery just west of downtown. Those reports picked up steam last fall after WhiskyCast reported that Four Roses had decided to terminate its contract with Diageo to supply “white dog” spirit for Bulleit Bourbon. The contract is scheduled to expire at the end of next month, and while Diageo has not announced its plans to replace the Four Roses supply, Dunn said today that the company “intends to keep distilling Bulleit,” which has become one of the fastest-growing Bourbon brands in the US. Diageo does not own an active distillery in Kentucky, and would need to contract with another in-state distiller, re-open Stitzel-Weller, or buy a distillery in order to keep branding Bulleit as a “Kentucky Straight Bourbon” when the supply of matured whiskey from Four Roses runs out several years from now.
Dunn declined to provide any guidance on when an announcement on the replacement supply for Bulleit would be made, or confirm any plans to reopen the distillery. While the distilling facilities were mothballed in 1992, the maturation warehouses have been in continuous use for maturing spirit used in Bulleit Bourbon, along with whiskies from the old and new Bernheim distilleries now being used in the Orphan Barrel range. Last year, Diageo reached an agreement with Louisville’s Air Pollution Control District to resolve complaints over fungus problems in the area near the company’s Miller’s Lane maturation warehouses by moving whiskey from that facility to Stitzel-Weller, which was deemed in compliance with local air quality standards. The resolution of that case was seen as removing another obstacle to reviving distilling at Stitzel-Weller.
This story will be updated as more details become available.
February 19, 2014 – The Glenrothes has released the second in its “Extraordinary Cask” series of single cask bottlings – a malt distilled in 1969 and matured in a refill ex-Sherry hogshead cask. In itself, the release of a single cask expression is rare for The Glenrothes. In an interview with WhiskyCast’s Mark Gillespie for this coming weekend’s episode, Berry Bros. & Rudd’s Ronnie Cox said “we’ve always believed that two casks combined together will produce something greater than the sum of the parts.”
Cask #11485 was filled in July of 1969, and has an unusual story. While most casks used for The Glenrothes official bottlings have remained under the distillery’s control since they were filled, this cask was found in a parcel of whiskies that originally belonged to New York whisky collector and dealer Abe Rosenberg. Cox described him as a wonderful collector and connoisseur before his time of single malts.
“He had amassed quite a collection of whiskies, which in 2002 were between 27 and 45 years old, and they were then sold to a person who had purchased a company near Glasgow (believed to be Euan Shand of Duncan Taylor). In looking through the stocks, we identified a few which we thought in hopefully selecting the best of the best, would be some that help us tap the bloodline of The Glenrothes.”
The cask produced just 133 bottles of whisky at a natural strength of 42.9% ABV. Berry Bros. & Rudd selected a bespoke Portugese crystal decanter, along with sterling silver trim, a leather case and Scottish Oak plinth. They will be available through Berry Bros. & Rudd in London at a price of £4,000 ($6,670 USD), along with select whisky retailers in Europe, the US, and Asia.
Update: The US importer for The Glenrothes, Anchor Distilling, announced on March 10 that the US recommended price will be $7,000 per bottle.
Links: The Glenrothes
February 15, 2014 – With only 50 bottles worldwide in the re-release of Glenmorangie 1963, it’s likely that most have (or will be) snapped up by private collectors. However, at least one will be available to the average whisky lover — the average whisky lover willing to spend $550 for a dram. Reserve 101, a whisky bar in downtown Houston, has acquired one of the 50 bottles, and owner Mike Raymond added it to the whisky list today following a news conference with Glenmorangie’s Dr. Bill Lumsden.
“As of now, we have not heard of any other bar or restaurant in the world that has a bottle,” Raymond told WhiskyCast’s Mark Gillespie in a telephone interview. “It’s going to be $550 for a dram, and we do ounce and a half pours, so we do a little bit heavier than the normal pour…honestly, I think that at $550 it’s a steal.”
Reserve 101 has Bottle #37 of the 50 that were released at the end of 2013. As previously reported here at WhiskyCast.com, the 1963 vintage was first released in 1987, but the 50 bottles were put into a corner of Glenmorangie’s Broxburn warehouse in Scotland and forgotten. They were discovered when the company moved out of Broxburn a couple of years ago and refilled into new bottles with a price of $2,750 each. The 1963 vintage is believed to be one of the earliest “finished” whiskies, having been filled into Oloroso Sherry casks after their original maturation in ex-Bourbon barrels.
Raymond originally had hoped to acquire a bottle of the Glenmorangie Pride 1981 release for Reserve 101 last year, but there were no bottles available in the United States. “About that time, I started hearing rumors about the 1963,” he said. His initial inquiries were met with silence, but a couple of months later, he received a phone call with details on the 1963, and a price in the same range as what he had been planning to pay for a bottle of the Pride. That didn’t guarantee that Moet Hennessy USA would be able to get a bottle into Texas so that Raymond could order it. Several weeks ago, he received word that one bottle would be available in Houston and that he would get first crack at it.
“It would not surprise me that we sell it out pretty quick,” Raymond said. “At an ounce and a half pour, you’re only talking about 18 shots in a bottle.”
February 12, 2014 – Diageo and United Spirits have officially kicked off the sale process for USL’s Whyte & Mackay division with the appointment of investment bankers. The Telegraph, Financial Times, and other news organizations report that Diageo has named Rothschild, Rabobank, and Standard Chartered to manage the sale, with documents to be provided to interested bidders next week. The sale could bring bids in excess of £450 million ($747.4 million USD), according to multiple reports.
The sale of Whyte & Mackay has been in the works since November, when the UK’s Office of Fair Trading recommended that Diageo’s acquisition of a controlling stake in United Spirits be blocked because of its potential impact on the Scotch whisky market. Regulators are concerned that Diageo’s Bell’s blended Scotch and Whyte & Mackay’s namesake blend would overlap in the market and limit competition, along with the potential disruption of Whyte & Mackay’s private label bulk whisky sales. The OFT agreed to delay action on its ruling after Diageo offered to resolve the concerns by selling approximately 70% of Whyte & Mackay, while retaining the Dalmore and Tamnavulin malt whisky distilleries.
While the sale proposal includes the Jura (shown above) and Fettercairn malt whisky distilleries, the Invergordon grain whisky distillery, and all of Whyte & Mackay’s blended Scotch whisky business, the Telegraph reports bidders will also be allowed to include an offer for the Dalmore distillery and its whisky stocks. The Dalmore has been the bright spot in Whyte & Mackay’s single malt business, largely on the basis of a series of high-priced rare expressions that have been widely sought by collectors. That could push the price well above the estimated £450 million.
So far, only one potential bidder has openly acknowledged an interest in Whyte & Mackay. Vivian Imerman’s Vasari Group issued a statement in December that Whyte & Mackay would fit well into plans to expand its drinks business in Africa and Asia. Imerman owned Whyte & Mackay from 2005 until 2007, when he sold it to Vijay Mallya’s United Spirits for £595 million ($988 million USD). Reuters reports other drinks companies and private equity firms were contacted last week to gauge their interest in bidding for Whyte & Mackay. Those companies expressing interest will be provided with confidential information on Whyte & Mackay’s finances in order to prepare their bids.
As WhiskyCast reported earlier this week, the Office of Fair Trading has delayed any action on Diageo’s proposal to resolve the competition concerns until a buyer for Whyte & Mackay has been selected. The regulatory agency intends to require the new owner to maintain Whyte & Mackay’s private label Scotch whisky business, on the grounds that other bulk whisky suppliers would not be able to meet the retail sector’s needs for several years if those sales were eliminated.
February 12, 2014 – Here are some of the stories making news in the whisky world this week…
Beam is expanding distribution of its 2 Gingers Irish Whiskey brand throughout the US, and will send 2Gingers founder Kieran Folliard on a nationwide road trip to promote the brand. Folliard founded 2 Gingers in Minnesota in 2011, and sold the brand to Beam at the end of 2012.
Just-Drinks.com reports Chivas Brothers is launching a global ad campaign for Aberlour, along with a redesigned logo for the Speyside single malt. The new logo highlights the Birkenbush spring that runs next to the distillery and supplies its water for whisky production.
Buffalo Trace has released the latest edition in its Experimental Collection series of whiskies. The four rye-based Bourbons were identical when they came off the still, but were then reduced to four different entry proofs as they were filled into casks for maturation. The entry proofs ranged from 45% ABV (90 proof) to 62.5% ABV (125 proof), which is Buffalo Trace’s standard entry proof for its whiskies. The goal was to evaluate the difference on the final whiskies after 11 years and 9 months, when they were all cut to 45% ABV for bottling. The four whiskies will be available at US whisky specialty retailers in 375ml bottles for a recommended price of $46.35 each.
Wyoming Whiskey is available outside of the Cowboy State for the first time since it was launched in December of 2012. The wheat-based Bourbon is now available in Colorado and Texas. In Colorado, Wyoming Whiskey will be available statewide, with a series of promotional events planned for the week of February 17. Austin will be the initial market in Texas, with a tasting planned for the Soundcheck event in downtown Austin on March 1.
A memorial service is planned for February 18 in New York City for Charles Gordon, the former Chairman of William Grant & Sons. Grant died in New York City on December 23 at the age of 86. Attendance is by invitation only.
Finally, look for two very old Scotch whiskies to be announced in the coming days. Glen Grant is preparing to announce the return of its 50-year-old expression, and The Last Drop’s James Espey says he’ll be releasing a new 50-year-old Scotch as well. We’ll have details on WhiskyCast this weekend.
February 11, 2014 – Diageo’s new Orphan Barrel line of whiskies is based on so-called “found” barrels of whisky that have been maturing in warehouses for many years, but the company has now acknowledged the birthplace of the first two releases in the series. Until now, the only publicly disclosed information on the heritage of Old Blowhard and Barterhouse Bourbons was that they had been “discovered” in maturation warehouses, with Old Blowhard found at Diageo’s long-closed Stitzel-Weller Distillery in Louisville.
Now, the source of both whiskies has been disclosed. Both were distilled in Louisville, though not at Stitzel-Weller, which closed in 1992. At that time, Diageo’s predecessor, United Distillers, shifted its Bourbon production to the newly-built Bernheim Distillery on West Breckenridge Street in Louisville. That distillery replaced the original Bernheim Distillery, which was located in downtown Louisville and opened in 1897.
The original Bernheim Distillery is the source of Old Blowhard, while the new distillery is the source of Barterhouse. It’s not known when the Old Blowhard casks were moved to Stitzel-Weller, where United Distillers and later Diageo have continued to use the on-site maturation warehouses.
The Bernheim Distillery is now owned by Heaven Hill, which acquired it following the 1996 fire that destroyed Heaven Hill’s distillery in Bardstown.
For more details on this time period, including the closing of Stitzel-Weller and the shift in production to Bernheim, listen to Mark Gillespie’s 2012 interview with Stitzel-Weller’s final master distiller, Bourbon Hall of Fame member Edwin Foote, in Episode 398 of WhiskyCast.
Tip of the hat to Geoff Kleinman at DrinkSpirits.com, who first reported the source of both whiskies.
February 11, 2014 – India’s Supreme Court has delayed hearings until April on an appeal from Diageo and United Spirits of a Karnataka state court ruling reversing the sale of a tranche of USL shares to Diageo. According to Reuters and the Business Standard, the court ordered that the “status quo” be maintained until that hearing, meaning Diageo continues to own the approximately 7% of USL shares in question and continues to manage United Spirits.
The Karnataka court ruled in December that Vijay Mallya’s United Breweries Holdings improperly sold those shares to Diageo in a series of complex transactions. The holding company owes creditors millions of dollars in failed loans. A group of creditors led by the State Bank of India argued that the negotiated sale price was far lower than the shares would have brought on the open market, and was done without their consent, since the shares had been pledged as collateral for loans to UB Group and Mallya’s grounded Kingfisher Airlines. A lower court had approved the sale last year, allowing Diageo to take operational control of USL in July.
At the time, Diageo had only been able to acquire about 25% of USL’s outstanding shares, but agreements with UB Group and other shareholders to vote their proxies at Diageo’s direction gave the drinks giant management control over USL. Diageo has since acquired another 3% of USL’s shares this month, bringing its total stake in the company to around 28%.
No date for the hearing was announced.