July 14, 2014 – Haig Club, the single grain Scotch Whisky brand being launched by Diageo in partnership with soccer star David Beckham and entertainment mogul Simon Fuller, is making its world debut at Selfridges in London. Haig Club was announced earlier this year after months of collaboration between the two celebrities and Diageo’s whisky blending team. The whisky comes from Diageo’s Cameronbridge grain distillery near Edinburgh, and is blended from a series of first-fill, refill, and rejuvenated ex-Bourbon barrels.
Haig Club will be available exclusively at Selfridges’ Oxford Street store until July 28, when it will also go on sale at The Whisky Shop’s Piccadilly store, according to the chain’s Andrew Torrance. The 700ml bottles will sell for £45 ($78 USD) each. Details of the global rollout have not been released yet, but Diageo executives said earlier this year that they intend to make Haig Club a global whisky brand.